Friday, November 27, 2009

John Terry Brand awareness

John Terry has scored a massive PR own goal by attempting to cash in on his status as England captain ahead of the World Cup.

Masterminded by a small marketing company in Enfield, Terry has been presented as someone desperate to maximise his earning potential with a series of embarrassing, if mostly correct, boasts.

Terry, who already commands a salary in the region of £170,000 a week at Chelsea, could even incur the wrath of FIFA for being associated with the use of their World Cup logo in the email that was circulated yesterday around the sports business community.

Leading international brands are normally charged millions by football's world governing body to endorse their products with the FIFA World Cup logo.

'The FIFA 2010 World Cup Finals in South Africa is fast approaching!' says the email circulated by Riviera Entertainment. 'With this in mind Riviera Entertainment is identifying suitable commercial endorsement opportunities for its client John Terry for the period building up to the finals and beyond.

'John Terry is available to create effective brand awareness and endorse products and services globally.'

Read more:

No comments:

Post a Comment